Team

We create thriving hubs of
connection, longevity and productivity.

Our story

Playbook, formerly Lulafit, was founded over a decade ago to power the office revolution. Historically, office tenants have come out of obligation, but trends in the modern workforce have required a shift in how we think about engaging users in a space.

Companies must rely on their physical office presence to build culture, community, convenience, hospitality, and wellbeing. This is the crux of what helps them attract and retain the workforce that drives their business forward.