
Leading the Evolution
of Workplace
Since 2014, we’ve led the way, shaping what work means today and tomorrow.
About
Wellness Arrives
Launches boutique fitness + wellness into Office
WELL Standard debuts October 2014
Experience Expands
Adds community + lifestyle programs
TenEx platforms gain traction in 2017
Design Evolves
Introduces hospitality-driven amenity design
“Amenity wars” begin in 2020
Hybrid Engagement
Leads shift to collaborative, tech-bridged tenant engagement
Pandemic reshapes landlord-tenant dynamics in 2021
Experiential Demand
Opens “The Factory,” 30k sq ft immersive, wellness hub
83% of tenants demand experiential workplaces in 2022
National Scale
Expands national platforms with top owners
CRE shifts from single amenities to portfolio-experiences in 2023
Tech First Ops
Builds proprietary platform to power hospitality operations
64% of Owners test amenity build outs + tenant-tech later in 2024
Trophy Assets Lead CRE Recovery
Builds proprietary platform to power hospitality operations
Cushman-led U.S. Office MarketBeat reports Trophy office vacancy (~9-11%) remains 500 bps below market average, with leasing centered in top-tier buildings.
Branded Ecosystems
Rebrands as Playbook, blending placemaking, advisory + ops
Branded ecosystems forecast as the future (+same year)
Our Vision
We are on a mission to revolutionize the workplace by creating thriving hubs of connection, longevity, and productivity. We partner with owners of commercial real estate to transform their assets through hospitality and amenities so that we can unlock the next level of creativity, efficiency, and potential in the users of our spaces.
Our Unique Structure
Unlike PE-owned or faceless vendors, we’re a fast-paced, boutique team that embeds
directly with your asset team, moving faster, thinking bigger, and delivering strategies
that are tailored, not templated.
By blending placemaking, advisory expertise, people, and technology, we turn buildings
into living brands. Every detail — from brand to operations — is shaped for its audience and powered
by the Playbook OS to deliver personal, valuable experiences.
Agility in decision-making and implentation

Full-service integration from strategy to staffing

White-labeled delivery that elevates your brand, not ours

Custom-built IP that becomes your long-term asset

Your Unfair Advantage
Powered by people, backed by data, and built for the future of real estate.