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FAQ
What types of spaces does Playbook operate?
We manage and activate a wide range of spaces—from lobbies, fitness centers, longevity labs, and wellness studios to cafés, rooftops, meeting spaces, member clubs, event venues, and tenant lounges. If it enhances the tenant experience, we operate it.
Can Playbook integrate into our existing design and construction schedule?
Yes. Our team plugs into your development timeline at any phase. From peer reviews and amenity audits to test fits and punch support, we ensure your vision translates seamlessly from design into daily operations.
How quickly can Playbook launch in a new building?
In our 90 day launch operating window, we’ve successfully launched full amenity operations—including staffing, tech, and programming. Our integrated model accelerates onboarding without sacrificing quality or alignment.
What makes Playbook different from other amenity operators?
We’re a privately held, full-service partner—not just a service vendor. Our model blends strategic advisory, experience design, tech-enabled operations, and hospitality-forward staffing into one unified system tailored to your asset.
Do you support leasing and tenant marketing efforts?
Absolutely. We provide white-labeled leasing playbooks, event-driven programming, and community activations designed to differentiate your property and support tenant retention and attraction.
What kind of technology do you offer?
Our proprietary Playbook OS powers every aspect of onsite experience—from event bookings and class scheduling to internal communication and analytics. It’s designed specifically for workplace hospitality environments.
Is Playbook branded in the building, or do you operate white-labeled?
We’re flexible. Some clients choose a white-labeled model where our presence is fully integrated under the building’s brand. Others highlight Playbook as a strategic differentiator. We tailor our approach to fit your asset strategy.
What does your staffing model look like?
Each property is staffed according to its unique culture, and amenities. For example, a typical site may include a Tenant Experience Director, Fitness Manager, F&B leads, and event support—recruited, trained, and managed by us – or a subset of that.