Office reimagined.
We transform office buildings into thriving hubs of connection, longevity, and productivity.
What We Do
Placemaking
Advisory
People + Tech
Case Studies
Onsite
On average this branded amenity program has increased rent per sq ft by 57% with some sites seeing as much as a 77.1% increase. With presence in 5 markets, this branded portfolio is pushing the boundaries of workplace experience with the Playbook team.
800 Fulton
With a daring architectural design, 800 Fulton not only boasts the best of what Fulton Market has to offer, but also an amenity experience unlike any other. WIth almost 53,000 sq ft of amenities (11% of the building), our host team delivers hospitality driven experiences from the curated locker rooms to the Fulton Social roof deck
425 Market
The Playbook team advised and now operates to bring The Forum at 425 Market to life. It is San Francisco’s premier tenant-exclusive destination, combining hospitality-rich service with flexible spaces that inspire connection, collaboration, and focus. From high-performance meeting rooms to a vibrant lounge and wellness areas, every detail is designed to elevate the workday.
Testimonials
Director, Asset Management at Metlife
"From the earliest advisory stages through to daily operations, Playbook has proven to be an indispensable partner at 425 Market. They guided critical decisions with clarity, challenged us to think differently, and ensured every detail of The Forum was executed to the highest level. Their ability to merge design, hospitality, and community programming has given 425 Market a true competitive edge. Playbook didn’t just meet expectations—they helped us reimagine what’s possible for office amenities."
Principal, Asset Management and Construction, Tourmaline Capital Partners
"Delivering differentiated tenant experiences is core to our mission, and Playbook has been an invaluable partner in bringing that to life. They’ve consistently enhanced our product with a personalized approach that fosters genuine tenant relationships. We continue to lean on their partnership as we scale our portfolio."
Executive Vice President, Thor Equities
"Our partnership with Playbook has added value at every stage, from the initial design to the launch of our amenities at 800 Fulton. Their design consulting and operations plan were crucial to the successful lease of our asset."
Founder at Madison Rose
“We recommend that our clients use Playbook to advise on their amenity strategy. Playbook takes the amenity strategy from checking the box to a custom solution for the target population in both ground-up and repositions. In the projects that Playbook is involved in, we see faster lease-ups and higher tenant satisfaction with amenities."