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Lulafit Rebrands as Playbook
FOR IMMEDIATE RELEASE September 2, 2025 Lulafit Rebrands as Playbook, Expands National Platform for Hospitality-Led Office Assets New brand reflects evolution into national CRE partner for all workplace amenity management. CHICAGO, IL – September 2, 2025 – Lulafit, founded in 2014 as a workplace wellness and hospitality firm, today announced it has rebranded as Playbook. The new identity reflects the company’s evolution from a Chicago-based boutique into a national commercial real estate partner operating in 18 U.S. markets, advising and operating amenity strategies to strengthen leasing outcomes and enhance long-term asset value. “Eleven years ago, I founded Lulafit with […]
20 Digital Innovators transforming work
From hyperpersonalized text messages and nudges, to quizzes and sleep apps, technology is creating new ways for employers to engage their employees in benefits, healthcare and wellness.
Wellness Platform lulafit Relaunches Brand, Unveiling New Website, Capabilities, and DEI Goals
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lulafit’s new virtual amenities platform promotes team building and wellness for remote employees.
lulafit Launches Virtual Amenity Programming for Office and Multifamily Tenants
Lulafit Awarded BuiltIn Best Place to Work 2022
Launchways Client lulafit Enabling Employee Fitness & Positive Team Time During COVID-19
How Wellness Platform Lulafit Drives Value For Benefits Teams and Insurance Brokers
How Colleen Werner, CEO of lulafit, Built A Company She Wanted to Work For
Host An Interactive Virtual Holiday Party on lulafit LIVE
From Speedier Wi-Fi to New Bikes: As the Pandemic Drags on, Companies Pay for Work-from-home Perks Beyond the Basics
Space design and development. WELL certification support. We help you ensure your space is optimized for maximum engagement.