Lulafit Rebrands as Playbook

FOR IMMEDIATE RELEASE September 2, 2025 Lulafit Rebrands as Playbook, Expands National Platform for Hospitality-Led Office Assets New brand reflects evolution into national CRE partner for all workplace amenity management. CHICAGO, IL – September 2, 2025 – Lulafit, founded in 2014 as a workplace wellness and hospitality firm, today announced it has rebranded as Playbook. The new identity reflects the company’s evolution from a Chicago-based boutique into a national commercial real estate partner operating in 18 U.S. markets, advising and operating amenity strategies to strengthen leasing outcomes and enhance long-term asset value. “Eleven years ago, I founded Lulafit with […]

20 Digital Innovators transforming work

From hyperpersonalized text messages and nudges, to quizzes and sleep apps, technology is creating new ways for employers to engage their employees in benefits, healthcare and wellness.